Four Agency Worldwide, the leading independent international media, creative and communications agency, has been chosen by the Tourism Institute of the Region of Murcia to represent Spain’s Region of Murcia in the UK. This partnership will boost the promotion of the Region of Murcia’s unique cultural and tourism offerings to the UK market.
Following a highly competitive pitch process, Four Agency will be responsible for enhancing the Region of Murcia’s visibility and reputation through strategic media relations, creative storytelling and proactive press office activities. The agency’s role will include organising a variety of press trips, creating engaging content and leveraging its extensive network to highlight the Region of Murcia’s vibrant identity and accessibility to UK travellers.
Located in southeastern Spain, the Region of Murcia is a fantastic destination for those looking to experience authentic Spanish culture. The region is home to two seas (the Mar Menor and the Mediterranean); two protected marine reserves (Cabo de Palos – Islas Hormigas and Cabo Tiñoso); and three wine routes and Designation of Origin certifications (Jumilla, Bullas and Yecla), amongst many other assets.
Boasting 300 days of sunshine a year, the Region of Murcia is the perfect playground to enjoy the great outdoors all year round. Multiple options for beaches, leisure, sports and well-being can be easily done along the region’s coast, known as the Costa Cálida (‘Warm Coast’).
Helen Coop, Four Agency managing director, travel, commented: “We are incredibly excited to represent the Region of Murcia in the UK. Our deep understanding of the Spanish market and our passion for all things Spanish will ensure tailored strategies that align with the Region of Murcia’s unique cultural and economic landscape. We look forward to showcasing the Region of Murcia as Spain’s newest hidden gem and promoting its accessibility to UK travellers.”
Juan Francisco Martínez Carrasco, general manager of the Tourism Institute of the Region of Murcia, added: “We are thrilled to partner with Four Agency to promote the Region of Murcia in the UK. We are confident that this collaboration will inspire UK travellers to discover the charm and beauty of the Region of Murcia.”
This year, the city of Murcia will be celebrating the 1200th anniversary of its founding by the Moors. A wide variety of commemorative events are planned throughout the year, offering visitors a chance to immerse themselves in the region’s rich history and vibrant culture.
In 2024, the Region of Murcia welcomed 1.16 million international visitors, becoming the third-fastest-growing region in Spain for foreign tourism.
For further information about the Region of Murcia, please visit: