Four was one of the first agencies to adopt Copilot for Microsoft 365 - Microsoft’s enterprise AI product – at the beginning of the year. It formed a key part of our strategy of human-centric, responsible AI, and we’ve wasted no time in rolling it out across the agency, alongside clear policies and an intensive programme of training.
So, we are thrilled that Microsoft took the time to highlight us as pioneers in the use of AI through their video showcase of our Copilot roll-out.
In the video we discuss the reason why we’re embracing AI, and Copilot in particular, our approach to empowering our staff to get the most out of it, and some of the ways we’re using it at an individual level.
Luke Alexander, our chief digital and AI officer, explains: “Microsoft did a great job capturing both our approach and the enthusiasm across Four to transform the way we work through AI”
“One of our key decisions, and the one I'm most passionate about, was not to keep AI expertise locked away in one team. Instead, we've given everyone direct access and dedicated training, with clear policies in place to empower each person at Four to get the most out of these powerful tools.”
Adopting Copilot was an early step in our vision to reimagine marketing services in the era of AI. You’ll see more about the blueprint we’re creating to do this, The Difference Engine, as we launch it in stages over the coming weeks.