Four was appointed to put AlUla on the map. We worked with brand ambassadors - explorer, Levison Wood, and TV presenter, Steve Backshall - to create videos and content to drive awareness.
We also organised an event to launch AlUla in the UK and achieved stand out coverage, including an 18 page piece in Wanderlust magazine - just in time for World Travel Market. Tour operators featuring AlUla rose from three to 25 post this activity.
