We delivered #BecauseICan - an integrated campaign designed to encourage 16-17 year olds and foreign nationals in Wales to register to vote and take part in the 2022 Welsh local government elections.
The digital strategy was highly visible and included paid, earned and owned socials, influencer activities, a six week digital ad plan and Out of Home advertising, which resulted in a 29% increase in registrations to vote against a KPI of 10%.
