We created a tourism growth strategy for Costa Rica Tourism by positioning the country as the first choice option for experience seekers, luxury and upper mainstream travellers.
Our integrated marketing campaign 'Costa Eureka’ was rolled out across large scale rail formats, social media and digital advertising. Marketing activations have evolved over seven years delivering consistent tourism growth. Since 2015, there has been a 78.5% increase – an almost instant return of tourism post Covid-19.
