I May Destroy You, one of the biggest break-out TV shows of recent years, tells the story of lead character Arabella’s journey to recovery after being sexually
assaulted, wrapped up in other issues facing society including racism, gender politics, sexuality and class.
As part of a multi-platform, content-driven campaign Four produced and realised a 360° interactive gallery.
The digital experience aimed to give power to voices that often go unheard by showcasing conversations, sparked by the show, between real people sharing
their own stories.
By using ‘Dear Bob/Barbara’ – as in the show – we keep the anonymity of both victim and perpetrator and created a collective voice, making room for everyone to heal, discuss. and most importantly, learn.
