In celebration of the coronation of King Charles, the neighbourhood of Mayfair created an enchanting urban garden wonderland in Grosvenor Square. On what was one of London’s busiest and most competitive weekends for footfall, it was essential that we put the experience on the map.
Scale and variety were a key part of our influencer strategy, connecting us with high value day-trippers through a team of 12 influencers – five to pre-promote the event and seven to attend on Saturday and drive Sunday footfall.
The campaign reach surpassed seven million, and drove over 10,000 people to Grosvenor Square.
