We delivered a campaign to amplify the global sustainability agenda through insightful content and creative initiatives, which created meaningful conversations around sustainability, actively engaging audiences.
The campaign resulted in Abu Dhabi Sustainability Week hashtags trending at #1 in the UAE, Jordan, Morocco and Egypt, and at #5 worldwide. The campaign also trended #5 on Twitter, with 115 impressions, 21 Million video views and 91K+ new followers added in 6 months.
