We delivered a broadcast campaign to drive visitors to the Natural History Museum's Dippy the Dinosaur's visit to Herbert Art Gallery and Museum in Coventry, building on Coventry's year as UK City of Culture.
The Jurassic giant's launch day was marked by an outside broadcast for BBC Breakfast, as well as coverage on Sky Kids FYI and ITV News. More than 10,000 people visited in the week following the opening alone, with thousands more booking mini breaks.
"The coverage has been extensive, everywhere I look I see Dippy! Everyone here has been so impressed with just how widely it’s been received.'
Danny Thompson, Culture Coventry
