We launched the first UK Garden Trends Report in 2018 to drive consideration for the brand and position it as the authoritative voice in the industry. Four gathered sales and online data coupled with buying trends and the opinions of more than 27,000 gardening enthusiasts who took part of our gardening enthusiast survey.
The 40-page, data rich and visually striking report launched with a dedicated press event and radio day on the first day of spring, 1st March, 2018 helping to drive double digit sales increases across multiple gardening categories.
