We worked with author Louisa Treger on the launch of her third novel, Madwoman, a dark, turn-of-the-century tale of the true-life story of Nellie Bly, a pioneering journalist in New York in the 1880s. Four provided content marketing and PR support to get Louisa Treger’s brilliant story to its audience.
Editorial highlights included: a BBC Radio 4 Woman’s Hour appearance exploring the legacy of Bly; inclusion in The Independent’s best books for June 2022; an online interview in The New European; and a feature in Big Issue North. We supported the book launch on social media with animated reviews, a VIP book club and an Amazon traffic campaign which delivered 10,000 clicks.
