This was a first-of-its-kind West End wide campaign, designed to drive footfall and spend into key areas during key shopping periods - summer and Christmas. 

Working with six major landlords and various promoters, we delivered the West End Christmas lights switch-on in 2021 and in the summer of 2022, launched a US and UK media programme. Footfall increased by 20% in the first weekend of trading post the switch on moment.

  • Only in the West End
  • Only in the West End
  • Only in the West End
  • Only in the West End New West End Company, Heart of London, Grosvenor, The Crown Estate, Shaftesbury Capco This was a first-of-its-kind West End wide campaign, designed to drive footfall and spend into key areas during key shopping periods - summer and Christmas. Working with six major landlords and various promoters, we delivered the West End wide Xmas lights switch on in 2021 and in the summer of 2022 launched a US and UK media programme. Footfall increased by 20% in the first weekend of trading post th