To keep Victoria, front of mind during the pandemic, we focused on its iconic wildlife to bring light and humour and partnered with BBC sports correspondent, Andrew Cotter, for a commentary on Victoria’s Penguin Parade. We launched Andrew’s commentary with an exclusive, securing champion coverage (the video went viral and had +30m views in just one week) and shared it with UK trade and tour operators,
“The support from the UK audience during lockdown was heart-warming and rewarding, especially in the levels of engagement and understanding of the Penguin Parade as a wonderful destination, as well as an important place of conservation.”
Roland Pick, Head of International Sales and Communications, Visit Victoria
