Four is working with the Heritage Fund in the delivery phase of its 10-year strategy, Heritage 2033. The first initiative, Heritage Places, is set to transform 20 places across the UK with £200m of targeted place-based funding, and Four worked alongside the Heritage Fund to create a regional and national media strategy designed to strengthen and promote local partnerships and to communicate a renewed and enduring commitment to place.
UK-wide coverage leading a roll out across nine places, six regions and four nations generated over 80 place-based pieces of coverage with an overall estimated reach of 33.8 million people, reinforcing the organisation’s long-term strategy and community-led focus.
33.8m people reached through 80 place-based pieces of coverage.
“Working with Four is like having a seamless extension to your in-house team who are equally committed to getting the best they can for your organisation. Their creative ideas and drive to secure media coverage across the four countries of the UK was instrumental in the highly successful launch of our Heritage Places initiative”
Shiona Mackay, Head of Media & PR, National Lottery Heritage Fund
