We delivered a campaign that targeted misconceptions about the magistracy, delivering a wealth of diverse case studies and engaged key stakeholders and community influencers.
Our work drove over 35,000 ‘registrations of interest’ from potential magistrates, 25% were Black, Asian, or minority ethnic and almost a quarter were under 40. We exceeded our KPIs two-fold, securing penetration across all coverage, with 100% referencing the campaign and 60%, the website, with a reach of over 23 million in five months.
