Over a period of decades, we built The Booker Prize into one of the world’s pre-eminent literary prizes, each year going through a cycle of reinvention and evolution to ensure continued relevance. For the first fully in-person winner ceremony since the pandemic in 2022, our focus was on growing the quality and range of the coverage.
At each stage of the prize we achieved media coverage firsts – from in-depth feature interviews at longlist stage to preview coverage of ceremony innovations. The combination of star guests – Her Majesty the Queen Consort in her first appearance in the new role and Dua Lipa – helped us secure coverage in publications from The Sun to Tatler, all focusing on the key message of their love of reading. Four doubled circulation of the winner coverage to 775m and increased longlist circulation by 70%.
“Truda and the whole team at Four are superb to work with: knowledgeable, capable, committed and pleasant. They command a respect within the publishing industry - among other areas of culture - that is well-deserved. Our decades-long collaboration was fantastically fruitful.”
Gaby Wood, Chief Executive, Booker Prize Foundation
