The Royal Society Trivedi Science Book Prize celebrates the best popular science books from across the globe every year. Our PR and partnerships campaign was structured around the major prize moments - judges, shortlist, and winner announcements.
The team secured coverage across trade, news, and consumer outlets to activate key messaging and to creatively leverage the 2023 list, with winner interviews in The Guardian, BBC Radio 3 - Free Thinking, and BBC World Service – Newshour, and a Financial Times op ed penned by the Royal Society’s President. We set up a partnership with the University of Nottingham and Nottingham City of Literature for their Being Human launch event to explore the future of science writing.