We delivered a content marketing, PR, influencer and partner engagement campaign to tap into the ‘life hacks’ trend with our #OneReset campaign - about the simple resets people can do to improve their lives.
From de-cluttering to cooking, the demonstration showed how easy it was to reset passwords. #OneReset achieved significant behaviour change results. 68% of 18-44 year olds surveyed, claimed that the campaign was likely to either make them more likely to start using strong, separate passwords or more determined to continue.