Taking charge of maternal mental health in the Middle East

We created an influencer and HCP led campaign, #OpenUp, rooted in research-led content and conveying informative and emotive video on social media. 

Launched on Arab Mother's Day, our campaign reached out to audiences to champion societal change and destigmatise maternal mental ill health in the Middle East. 

The Johnson's Baby campaign reached over 16 million people and two million mums in the first 48 hours, also receiving 1,500 public and private messages – 400 of those within the first 3 hours.