We delivered a UK-wide PGI Welsh Lamb multi-channel campaign on behalf of Hybu Cig Cymru - Meat Promotion Wales, encompassing both digital and offline channels.
Working with campaign ambassadors, influencers and chefs, new recipe content and social and programmatic advertising, we have increased web traffic and social following with results of an 11% raise in web visits and a 20% rise in social engagements year on year.
