Winter of Wellbeing and Summer of Fun

In a post Covid-19 landscape, Four Cymru delivered two reading campaigns for the Reading Agency – the Winter of Wellbeing leading onto the Summer of Fun.

The Winter of Wellbeing Campaign was one crucial strand in a Welsh Government’s initiative to promote wellness across Wales and to help support recovery from the pandemic.

Working with stakeholders SCL Cymru, Books Council of Wales and Literature Wales, Arts Council of Wales and charity groups such as Children in Wales, Four Cymru delivered an integrated bilingual campaign with traditional comms as well as social media, digital advertising for both campaigns. 

Key highlights included live reading sessions with renowned Welsh authors and coverage across all Welsh media platform – BBC Radio Wales, Radio Cymru, S4C’s Heno and Prynhawn Da.