Lifescapes

Paul has been with Four for over a decade and leads our lifescapes sector internationally. Lifescapes consolidates Four’s expertise across tourism and destinations, cultural and culinary experiences, retail, financial security, homes and sport.  Paul works at a senior level across digital, content, creative and communications and leads major business in the UK and Middle East, specialising in integrated campaigns for government departments, mega projects and a range of consumer-facing sectors. 

Matt has high-level expertise across the cultural sector and the creative industries, consulting for clients across arts and entertainment, media and publishing, and design and innovation. 

He is a trusted advisor to leadership teams, enabling them to build influence and reputation and achieve organisational goals. He has a strong creative record, helping to shape and create dynamic and impactful campaigns.  

Rob brings a deep understanding of the travel industry and has built up a network of top tier contacts.  He has worked in travel for over 25 years, where he started out in tour operations before moving into agency sales and marketing. Rob provides clients with strategic advice and direction on market development projects, programme development and consumer marketing activations. 

Sheridan is the agency's chief creative officer and leads our service offering in branding & design, content creation, creative technology and property marketing. With over 30 years’ experience in the creative industries and a specialist knowledge of property, government and destinations and has delivered a number of exceptionally successful award-winning campaigns in London, the wider UK and internationally.

Hattie has worked in marketing for over 11 years, her experience spans property, destination, government and much more. She brings passion, drive, experience and pragmatic project management skills to the business. Ensuring her clients and campaigns meet their business objectives on time and on budget.

A trained journalist, Geoff brings over a decade of experience developing and executing integrated property communications strategies for clients ranging from fast-growing start-ups to FTSE250 listed companies. He has helped to launch and promote a wide range of development projects spanning residential, commercial, hospitality and mixed-use, across London, the UK and globally. 

Helen has 30 years’ experience in travel communications, working on a variety of clients, both UK and international, including tourist boards, airlines, cruise lines, aggregators and accommodation providers. She has been lead agency partner and has worked on crisis incidents and reputation management campaigns. Helen was recently included in the PR Week Power Book of top ten in travel communications.

Russell is an experienced digital leader with over 19 years’ experience in the industry. He’s carved a niche in the cultural sector, working on technical and cultural projects, alongside clients like the Science Museum, BBC, Natural History Museum and Channel 4. He comes from a background of games and experience and oversees all technical requirements and architecture, managing development outputs.

Alice has twenty years of agency communications experience in the Middle East and UK. She has led award winning integrated communications campaigns for clients across a range of government, corporate and consumer sectors from health and wellbeing to education, hospitality and real estate. Her client focus is on driving brand reputation and business success through strategic positioning work, creative campaigns, media engagement programs, content development and issues management.

Louay's range of expertise is spread across corporate, government, consumer and B2B accounts within the consumer, government, technology, sports, travel & tourism and energy industries.  He is also skilled  at social media strategy and implementation.  In 2016, Louay was shortlisted for The Dave Robinson Award for Outstanding Young Communicator of the Year at Middle East Public Relations Association Awards (MEPRA).

Nathan joined Four in 2018 as a graduate and has since developed expertise in a wide variety of platforms and sectors. He has advanced knowledge of the full scope of the ever-changing digital environment enabling him to act as a trusted source for clients and colleagues alike.

Lucy has over 20+ years of experience in media planning and buying across multiple sectors providing strategic planning and insights for campaigns at all budget levels. She also specialises in building long term trusted client relationships whilst developing and nurturing teams through leadership and learning. She was made an associate member of BAFTA in 2018 for her work in film.